Conceptual interior design and 360° messaging for a luxury boutique hotel.

Founded by Bobbi Brown and Stephen Plofker, THE GEORGE is a luxury-boutique hotel with modern style and historic bones, lauded in publications such as Vogue, Architectural Digest, The New York Times, and Forbes.

Pratt worked directly with Brown and Plofker to spearhead the conceptual project of ideating, sourcing, and directing the installation of artwork in each of the 31 guest rooms, as well as the lobby, library, and sports room. In addition to this creative project, Pratt copy directed all digital and print messaging, as well as creative directed the hotel’s social media channels over the course of several years.