Evolving messaging of a luxury skincare giant to resonate with a modern audience.

Founded by Dr. Gregory Brown as a result of decades of research in 1997, skincare brand ReVive has amassed a cult following for their Bio-Renewal formulas, designed to visibly transform and restore skin to a younger, healthier, more supple version of itself. Their challenge was simple: uphold the echelon of their brand while continuing to resonate with the contemporary consumer.

In collaboration with Jane Smith Agency, Pratt led all messaging for the Spring 2023 campaign for three new launches, as well as copy directed digital and print messaging for all product collections. By maintaining the brand’s luxury while implementing an engaging and modern positioning, she elevated RéVive’s authority as a cultural force in addition to its clinical power.