DISRUPTING THE FASHION INDUSTRY THROUGH RADICAL SIMPLICITY.

To increase brand awareness through an evergreen campaign, San Francisco–based fashion and home brand Quince enlisted the help of the sensational creative agency Chandelier Creative.

Pratt was the lead copywriter on the job, ideating the campaign tagline “Flipping the Way We Shop,” brainstorming the brand tagline “Inexpensive Expensive Things,” writing film scripts, adapting the campaign from out-of-home to social, and storytelling brand education. The result is a minimalist campaign that cuts through the noise of the fashion industry, brought to life by director Oliver Hadlee Pearch.