Reinventing the clinical skincare category with a luxurious and human touch.

Clinical Skin is a start-up beauty company that offers clinical-grade results in luxurious formulas, developed by a team of highly-trained scientists and dermatologists to synthesize new technologies with potent ingredients. Unlike traditional medical-grade brands, Clinical Skin aims to offer a luxurious, user-friendly touch to the category.

Pratt brought this humanity to life by directing messaging across all print and digital platforms, from campaigns, to film scripts, to commercial activations. By strategically communicating the Clinical Skin difference through a luxurious and accessible lens, she situated the brand as an authoritative force with the power to shift the industry toward a deeper consideration of the consumer.