MESSAGING A NEW HERO PRODUCT FOR AN EMERGING CONSUMER.

To help ideate the global campaign for their newest day and night moisturizer, especially in Sephora, Clarins reached out to Front Row Group for their expertise. Pratt was the senior copywriter on the project, working directly with Front Row’s VP of Strategy, Amber Williams.

The deliverables were high-level messaging that was utilized as part of the 360-degree campaign: from taglines, to product descriptions, to the science narrative, to overall storytelling.