STORYTELLING FROM BEGINNING TO END: IDEATING CONCEPT, DIRECTING, EDITING.

Carhartt Work In Progress often features skateboarders and musicians. What’s less known is its robust history of supporting artists. To bring this legacy to life, Pratt ideated WORK IN PROCESS: a commercial film that features three New York–based artists wearing S/S24.

Pratt wrote the script, spearheaded creative pre-production, directed the commercial on 16mm film, and oversaw the editing and coloring process.