AMPING UP A LUXURY FASHION BRAND’S EDGE THROUGH FABRIC NAMING.

In need of a brand refresh, luxury brand (based in France and the USA) APPARIS enlisted the expertise of ilovecreatives, a creative agency based in Los Angeles. For the precise task of naming fabrics—one that the internal team has struggled with for months and would differentiate the brand from the sustainable–luxury competition—ilovecreatives approached Pratt.

Pratt worked directly with the APPARIS team, conducting stakeholder interviews, acquiring samples, and presenting rounds of creative for all three fabrics: SANS LEATHER, BOUCLETTE, and DOUX KNIT.